Search Engine Optimisation - Why And How To Do It
Google anticipates one top level heading per page.
If you wish to target a certain keyword, it is necessary to have it in the keywords meta tag if you desire your web page to score highly for that search keyword or expression. We would not get any visitors to the website, not to mention any sales. There are complimentary ones in addition to paid services.
However. this rather misses the point. and an incredible opportunity!